I FIX SH*TTY SEO.
If your site isn’t showing up on Google, there’s usually a reason.
I find it. Fix it. And get you ranking.
I also build the site and write the words, so the fix doesn’t stop at a report you have to hand to someone else.
No buzzwords. No nonsense. One person, not an agency.
Or just tell me what’s broken.
MOST SEO IS… NOT GREAT.
- Agencies promising page 1
- Monthly reports that say a lot but mean nothing
- Blog posts written for robots
- A developer, an SEO and a copywriter who never speak to each other
Meanwhile your site still isn’t ranking. I’m not into that.
THREE THINGS, ONE PERSON.
WEBSITES
I build and rebuild sites that load fast and are put together properly underneath. WordPress, Squarespace, or hand-built when that suits the job better. The point is a site search engines can read and people can actually use.
SEO
Keyword strategy, technical audits, schema, site architecture, location pages, analytics. I go through a site properly and tell you exactly what’s holding it back, then fix the things that move rankings rather than the things that pad a report.
CONTENT AND COPY
Words written for people and structured for search. Service pages, location pages, and posts that answer the question somebody actually typed, rather than three thousand words about nothing.
HERE’S WHAT I DO INSTEAD.
Find what’s broken
Technical issues, weak content, confused structure. I go through your site properly and tell you exactly what’s holding you back.
Fix the important stuff
Not the maybe-this-helps stuff. The things that actually move rankings. Prioritised by impact, not by what’s easiest to write up.
Make Google understand your site
Clear signals. Strong pages. Proper structure. When search engines understand what you do and who you serve, rankings follow.
SELECTED WORK.
Some of this is under other people’s names, so it sits here without one.
Mulberry Greyton
Online store for a shop in Greyton. Built the whole front end on Sanity with Yoco payments and Resend for mail, deployed on Vercel. Product catalogue, checkout and the storefront.
e-FORT
Front end for a sports analytics dashboard built for endurance athletes and their coaches. Contracted directly for the front end build.
No Notes
Brand identity for an interior design company, from the name through to the visual system.
Nanny agency, Dallas and Fort Worth
Location page structure across two cities, plus a central locations page, built so the two cities rank without competing with each other. Client name withheld.
Domain migration, US agency
Moved a client from one domain to another without losing rankings. Redirect mapping, plus the Google Analytics and Search Console migration behind it. Client name withheld.
Nanny placement agency, US
Site copy and service pages, written to match how families actually search for childcare. Client name withheld.
THINGS I DON’T DO.
- Promise instant rankings
- Sell mystery packages with unclear deliverables
- Write three thousand words about nothing and call it content
- Quote numbers I can’t back up
SEO is mostly systems, structure and good decisions. Anyone who tells you otherwise is trying to justify their retainer.
WHERE I’VE BEEN.
Blue Ape
03/2026 – presentFreelance, Cape Town
Web, SEO and content for clients directly and through other agencies. Site builds, technical audits, analytics migrations, location page strategy and copy.
SEO Specialist and Content Manager, Aloha Life Digital
09/2024 – presentContract
SEO strategy and implementation across a portfolio of global clients. Keyword strategy, content architecture and technical optimisation, plus building websites, location pages and schema structures, and writing SEO copy aligned to search intent.
Digital Marketing Content Creator and Strategist, The House of Machines
10/2024 – presentContract
Social and digital strategy for one of Cape Town’s best known bar brands. Content planning and production, scheduling, photography and community engagement.
Digital Marketing Strategist, Coco Corporate
09/2023 – 2026Cape Town
Built and led the marketing department from the ground up, taking it from internal promotion to a multi-client digital operation. Full-stack SEO from keyword research and technical audits through to schema, UX and content, plus performance dashboards and quarterly review frameworks.
Lead Digital Marketing Strategist and Analyst, Real Estate Investor
06/2022 – 09/2023Digital strategy, content across social, email, website and podcasts, analytics reporting, and design work for an award-winning monthly magazine.
BA Corporate Communication
IIE’s Varsity College, 2019 – 2021. Passed with distinction.
International Baccalaureate Diploma
Hout Bay International School, 2016 – 2018.
Google Analytics, Search Console, Ahrefs, Google Ads, WordPress, Squarespace, Figma, Photoshop, Blender.
TELL ME WHAT’S BROKEN.
Email is the fastest way to reach me. Say what the site is and what’s going wrong, and I’ll tell you straight whether I can help.